Music 2.0

year

2020

role

Designer

01.

Context

Let’s look into the near future, say the year 2027.

Neural networks have ceased to be something cosmic and unusual. They are now handling a huge number of routine tasks: modeling and calculating engineering structures, assessing economic risks, finding employees for enterprises, and, of course, composing music.

02.

Problem

The ability of machines to compose music has fundamentally changed the music industry. Major labels are no longer the trendsetters in this sphere. Everyone now has tools to create music with the click of a button. Professional musicians can no longer keep up with recording albums at the speed the audience demands. All that’s left for musicians is to accept the new rules and start creating free compositions. These have become the foundation of new music networks. Each composition is no longer a finished product, but just a spice to taste.

  • Anyone can be a musician
  • A track is not a finished dish, but just a spice to taste
  • Machines can do it better
  • Musical styles are just outdated anchors

03.

Solution

After the technology was introduced to the public, people still struggled to accept it. It was only after the release of the first apps that people realized that machines could do it better. Since then, a huge number of apps offering the use of neural networks for generating music have appeared, but only one has proven to be truly widely used. It became a tool for collaborations between artists and a social network that connects users from all around the world.

The main concept of the app is the quick alteration of a composition’s sound by simply adding new molecules—songs or tags—to its DNA.

After the technology was introduced to the public, people still struggled to accept it. It was only after the release of the first apps that people realized that machines could do it better. Since then, a huge number of apps offering the use of neural networks for generating music have appeared, but only one has proven to be truly widely used. It became a tool for collaborations between artists and a social network that connects users from all around the world.

The main concept of the app is the quick alteration of a composition’s sound by simply adding new molecules—songs or tags—to its DNA.

Let’s go to its page

By the way, it’s better to turn on the sound, we’re talking about music here 😉

In fact, this story is less about the future and more about the present. The widespread adoption of such an algorithm for general users remains a question for the next few years. The only question is who will manage to create a product based on this technology first.