Voctiv

01.

Context

Voctiv is an American startup focused on creating a voice AI assistant for small businesses in the U.S. and South American markets.

02.

Problem

In 2023, the company had just started development, launching the first version of its product, but immediately faced a significant issue: the first-session bounce rate exceeded 80%.

Bounce Rate >80%

03.

Current State

At that time, the onboarding and registration process consisted of just two screens:

04.

Analysis

To highlight the issues in the interface, I conducted a brief analysis:

05.

Solution

To address these issues, I provided quick recommendations:

06.

Result

The team didn’t change the visual style but implemented all other recommendations, successfully increasing the registration conversion rate from 20% to 40% within the first month.

2023