Details
Company
Voctiv
Context
I was approached by the Voctiv team with a problem with a high bounce rate on the homepage of their mobile app. It seemed to me very interesting their app and what they do and I helped the team. First of all, I highlighted the weaknesses of their Welcome Screen.
Users
Individual entrepreneurs of the USA and Canada
Problem
80% bounce rate at registration stage
Solution
• First of all, I described the features of the application as a benefit to the user, so that the user understands what he will receive from the application. • I also added the ability to log in through social networks so that the user can register in the application with one hit. • I also changed the login form via mail so that the user does not lose focus, and the process itself leads him to the goal. • In addition, I changed the visual style as the previous one did not meet modern standards.
Conclusion
Team accepted the changes and was going to implement them.
