PIK - the leading building company in Russia
We started working on the project in early January 2022. Developers chose a ready-made engine for online stores and marketplaces in advance.
Newly settled residents of PIK complexes
We launched already in February less than in one month after start of developing, and faced a high bounce rate of 70 percent. At the same time, most of our users used mobile devices on which our site had a default view, that wasn't at all what we needed. It was necessary to fix the mobile version.
There was very little time, as we had already started. Therefore, I spent less than two weeks on the launch version. However, I tried to take into account all the user stories that we have already covered in the desktop version.
Within a month, the new version managed to reduce the bounce rate from 70 to 8.6 percent.