PIK Market

PIK is the leading building company in Russia, with a yearly sales of 20,000 apartments, providing homes for over 50,000 residents. PIK Market is a service offered to residents that allows them to furnish their apartments efficiently and at an affordable cost.

Project

Product Design

Role

Product Designer

Year

2022

PIK Market

PIK is the leading building company in Russia, with a yearly sales of 20,000 apartments, providing homes for over 50,000 residents. PIK Market is a service offered to residents that allows them to furnish their apartments efficiently and at an affordable cost.

Project

Product Design

Role

Product Designer

Year

2022

PIK Market

PIK is the leading building company in Russia, with a yearly sales of 20,000 apartments, providing homes for over 50,000 residents. PIK Market is a service offered to residents that allows them to furnish their apartments efficiently and at an affordable cost.

Project

Product Design

Role

Product Designer

Year

2022

Details

Company

PIK - the leading building company in Russia

Context

We started working on the project in early January 2022. Developers chose a ready-made engine for online stores and marketplaces in advance.

Users

Newly settled residents of PIK complexes

Problem

We launched already in February less than in one month after start of developing, and faced a high bounce rate of 70 percent. At the same time, most of our users used mobile devices on which our site had a default view, that wasn't at all what we needed. It was necessary to fix the mobile version.

Solution

There was very little time, as we had already started. Therefore, I spent less than two weeks on the launch version. However, I tried to take into account all the user stories that we have already covered in the desktop version.

Conclusion

Within a month, the new version managed to reduce the bounce rate from 70 to 8.6 percent.